Chinese livestream fashion companies have changed their strategy in reaction to China’s restriction on female models exposing undergarments online. They now include male models in their broadcasts.
The nation’s prohibition against disseminating obscene information online has reportedly led to a history of live streams showcasing women modelling lingerie being swiftly taken down and banned. Several of these businesses began using male models to display women’s apparel, such as form-fitting corsets and nightgowns with lace trim, in order to get over this ban.
Videos of these male models wearing various lingerie styles became viral on Douyin, China’s answer to TikTok. The proprietor of a live stream company, Mr Xu, even promoted a man wearing a silk robe as a model on the social media platform. The caption of the photo stated, “The light and magnificent boudoir of the wife and grownups,” according to the site.
More than 2,000 people liked and commented on the video. Online users quickly voiced their opinions about the gender-bending choice. It’s not like this hasn’t happened before; a bunch of women are still being denied job prospects if it were a female model, the live stream would be shut off every other minute.
one user wrote. “the guy wears it better than the girl,” commented another.
“This is like when women weren’t allowed to appear in commercial plays in Shakespearean times, so males performed the lady’s roles instead,” a third user remarked. “Not all heroes wear capes,” a fourth person added.
Mr. Xu told Juipai News that he doesn’t understand the uproar over the claims that male models are stealing female jobs. “Personally, I don’t think we have much of a choice. Our male coworkers will model the designs since our female coworkers are unable to do so “He told the publication. Several of the live stream directors are female; are they also stealing men’s employment, he said?
It is unclear how long this exception will last, according to Post, as China is apparently cracking down on “effeminate” representations of men in the media.
