When there are lots of skyscrapers nowadays, it is hard to imagine our lives without elevators. They did not become a part of our life too long ago, though. Elisha Otis invented the first Electric Elevator in 1852. His version did not let the cabin fall when the cable broke which is somewhat similar to the type of elevators that we are still using today. Elevators soon became the best place for advertisements, where people were making full use of their imagination. And how it played out.
1. “Be born again” for Dr Kim’s office specializing in plastic surgery.
Michelangelo’s creation, Adam’s Creation, went on to another level of promotional art used by Dr Kim’s office for plastic surgery.
2. “Wake up” with Maxwell House!
Maxwell House’s coffee will not only make you wake up, but you’ll also get a great adrenaline rush while taking the elevator to work. In 2008, the ad was in China.
3. Gold’s Gym elevator
Gold’s Gym is an immense chain of multinational gyms, well-known in Canada and the USA. It was initially founded by American bodybuilder and businessman, Joe Gold, in 1965.
4. “The Divorce Elevator” to the office of divorce lawyer Sabina Stobrawe.
At a law firm in Germany, a typical wedding photo was placed on the lift doors. Unfortunately, the couple split up each time the doors opened. When the doors open, however, people in the same situation will find help with a divorce lawyer’s name and office floor instantly on the ad.
5. Superman — the movie elevator.
That ad was made before the release of Superman Returns in a Brazilian cinema in 2006.
6. “Bald man” ad by hair-loss prevention brand Folliderm.
“Looking to lose your hair? Ask about Power 1 + 4 with your doctor!”Says Indian brand ad for hair roots strengthening, Folliderm. They were not allowed to use their actual brand name so the advertisement has a different one.
7. Domino’s Pizza challenges everything.
Domino’s Pizza, established in 1960, is an American pizza restaurant chain throughout the world. Domino’s Pizza has been promising since 1973 that consumers can receive their pizzas within 30 minutes of placing an order or receive their pizza free of charge.
8. Great Lakes Science Center in Cleveland.
The Great Lakes Science Centre, in downtown Cleveland, Ohio, is a museum and educational facility. The exhibits of the centre promote STEM (science, technology, engineering, math) with exhibits including the BioMedTech Gallery, advanced energy, phenomena of science, and space.
9. “Scales” for Science World.
“We unleash imagination and inspire dreams through science and nature.” That’s a slogan for Science World, where people reveal our world’s riddles.
10. Shams Taekwondo School’s “Elevator kick” in Bahrain.
After this ad was released by Shams Taekwondo School to promote the 15-year anniversary of the school, they received 15 per cent more phone calls that week and expanded the school.
11. “Give me five” elevator for a radio station.
Générations is a French radio station in Paris devoted to a variety of genres including hip-hop, soul music, and disco.
12. Already want to buy some of Kagatani knives?
Kagatani is a manufacturer and distributor of cutleries with a 120-year history in Japan. Knives produced by this company are handmade by skilled craftsmen.
13. Swiss skydive “Free Fall” elevator in Switzerland.
This Swiss skydive school might be the biggest skydive school in Switzerland.
14. Would you like to drive the Ford Escape elevator?
This ad is for Ford Escape 4 hatchback. It was in China, and released in January 2004.
15. Resident Evil: Extinction elevator.
The Resident Evil elevator was built and installed in Kiev, Ukraine, prior to release in 2007.
16. Elevator calling you to watch your step.
This 3D illusion was created by artist Andrew Walkerto to prepare Londoners for a new attraction — Nemesis Sub-Terra.
Do you consider advertisements to be a kind of art? What are your favourite ones? Share in the comments the masterpieces you have seen!
Preview photo credit Brokaw