Raees Box-Office Business And Total Profit

TEI Team


Shah Rukh and Mahira Khan‘s Raees has proven to be a great success as it joined the coveted 100-crore club within a week of its release. In the box-office analysis, we attempt to decrypt the business of Raees and analyze the total profit its producers and distributors have earned.


Shah Rukh Khan and Mahira Khan in a song sequence from their movie Raees. SCREEN GRAB
The film was made with a budget of Rs.70 crore, with a further 17 crores allocated for its print and advertising campaign. The all-India theatrical rights of the film were sold to Anil Thadani’s AA films for a minimum return of Rs.70 crore and the satellite rights were sold to Zee while Excel and Red Chillies struck a deal with the world’s leading online streaming service, Netflix, for the film’s digital rights. Shah Rukh Khan opted for a 50% share of the film’s total profit plus a fixed remuneration of Rs.20 crore as his acting fee.



Considering the mentioned factors, let’s see how much profit Raees’ investors have finally converted.

Film Amount (INR)
Production Cost 70 crore
Print and Advertising 17 crore
Total Budget 87 crore
All-India Theatrical Rights 70 crore
Satellite Rights 45 crore
Music, Merchandising, Digital, and Ancillary Rights 60 crore
Recovery through External Sources 105 crore
 Nett Domestic Business 137 crore
Gross Overseas Business 83 crore
Worldwide Collection 220 crore
Domestic Distributor’s Share 41 crore
Profit 130 crore
Shah Rukh Khan’s Earning 85 crore
Return on Investment (ROI) 149%