We usually see their headphones being wear by celebrities, but the logo is wearing one too. The letter “B” is an abstraction of a headphone, strategically positioned in the red circle which is representing a head.
The logo has a smile which represents not only the happiness of the customers, who don’t need to leave their house to buy any products, but it shows that Amazon sells everything from A to Z.
Rob Yanov, the designer who created the logo, has an interesting explanation about the bite. He bought a bowl of apple and started drawing them over a week. After he bit one of the apples (as part of the experiment), accidentally realized that “bite” sounded exactly the same as the computer term “byte”.