On the website of the American luxury retailer Nordstrom, the jhola—a basic cotton bag used on a daily basis in Indian homes for groceries, errands, and travel—is currently being offered for $48 (Rs 4,228).
Although it may seem unbelievable, images of the common “jhola” being sold for such a high price have gone popular on social media, proving that this is indeed the case.
According to Nordstrom’s website, the Japanese company Puebco has rebranded the jhola as the “Indian Souvenir Bag.”
The jhola is a “stylish bag, adorned with unique designs” that allows you to “take a piece of India with you,” according to Nordstrom. Along with highlighting its handcrafted style, the description cautioned against fading hues and printing errors.
When it comes to the design, the simple white cotton bag has Hindi lettering like “Chetak Sweets” and “Ramesh Special Namkeen.” It is ideal for displaying your admiration for a stunning nation while carrying your necessities. The “Indian souvenir bag” is described as “a must-have for any traveler or lover of Indian culture.”
Social media users are occupied with talking about the “Indian souvenir bag” on X in the meantime:
What the devil is this scam? Nordstrom, a high-end department store, is selling Jhola for $48! Even though I get homesick, I haven’t had this amount of nostalgia. tweet.com/Zouw2rLpke — May 21, 2025, Wordita (@wordi25)
Check Out Some Of Nettizens’ reactions
The jhola is well-known in India for being reasonably priced, useful, and environmentally friendly; it often costs less than Rs 100, and some retailers even give it away for free.
