Justin Bieber’s journey has arguably reached unparalleled heights, stemming from his discovery as a prodigious 12-year-old talent on YouTube.
His remarkable potential was swiftly recognized, leading to a competitive tug-of-war for his services between industry heavyweights like Usher and Justin Timberlake. Ultimately, Usher emerged victorious in the label bidding frenzy and officially signed the young Canadian artist. From there, Bieber’s musical trajectory has been extraordinary, marked by a string of colossal hits that have consistently dominated the Billboard charts.
Nevertheless, Justin Bieber’s journey has also been accompanied by controversies. Alongside the peaks of his success, few artists have encountered the lows he has faced. From contentious altercations with paparazzi to being arrested for suspected drunk driving, there have been instances where Bieber’s actions have threatened to overshadow the accomplishments his innate talent had established. Amidst this roller-coaster ride of professional triumphs and personal challenges, there is a consistent thread: his tight-knit circle of companions.
A Look at Scooter Braun’s Relationship With Justin Bieber
The label RBMG Records, which inked a deal with Justin Bieber, isn’t solely owned by Usher but also includes talent agent Scooter Braun. Braun stumbled upon the young artist’s YouTube video by chance.
“My manager found me on YouTube,” he told MTV News in 2009. “He actually flew me out to Atlanta for the first time. I was going to the studio to meet some people.”
Following the success of his debut EP, Bieber experienced rapid fame that began to take a toll on him. He swiftly became the heartthrob of countless teenage girls. However, before even reaching the age of 20, it appeared that matters were slipping beyond his grasp, and his trajectory was swiftly descending. The singer of “Baby” expressed:
“I started going through the motions. I felt like people were judging me all the time. I came out alive. I came out swinging. But I was close to letting [fame] completely destroy me.”
Braun has played a pivotal role in Bieber’s inner circle since the very beginning, and some have even attributed Bieber’s comeback to his influence. Yet, Braun was swift to redirect attention onto the singer himself during a discussion about Bieber’s Billboard cover story. He emphasized, “The only person who deserves credit for this is Justin.”
However, a recent assertion from industry insider @MyTimeToShineH has indicated that the 29-year-old Bieber has reportedly not communicated with Braun for several months and has supposedly let go of his entire team. The reason behind this abrupt shift has not been disclosed.
Was Scooter Braun Involved in a Feud With Taylor Swift?
If the speculations about Bieber and Braun parting ways hold any validity, we can anticipate the emergence of more insights about the renowned agent in the days ahead. However, this wouldn’t mark the first instance of his name gaining attention for controversial reasons.
In the earlier part of this year, Braun made an appearance on the Season 3 premiere of Bloomberg’s “Idea Generation.” During his conversation with Noah Callahan-Bever, he discussed his perspective on the perceived feud with Taylor Swift. Braun delved into his acquisition of Big Machine Records in 2019, the label that Taylor Swift was associated with in the initial phases of her career. This acquisition sparked a series of exchanges between Braun and Swift, as Big Machine possessed the master recordings of her preceding six albums.
He said, without naming anyone:
“I choose to look at it as like, these moments that you think someone is attacking you or these moments you think are unfair, one you play a role in every one of these moments because you are part of the story. And two, you can choose to be angry, resentful, bitter, and actually become the story in your anger, or you can choose to say thank you for playing a role in my growth and move on.”
One year after the acquisition, it was revealed that the prominent agent had sold the master rights to Taylor Swift’s six albums in a transaction exceeding $300 million.
