Lately, a lot of ads and campaigns have started making statements about diversity, accepting your body, and awareness of racism, and disability. Models of all ages, skin tones and body types appear on the cover of magazines and walk the runway proudly. A young model with a disability has been chosen this summer to be the face of Gucci ‘s latest ‘Unconventional Beauty’ campaign which supports non-stereotypical beauty.
1. Gucci
Ellie Goldstein, an 18-year-old model with Down syndrome, has always loved recognition and wanted to be famous. Goldstein never let her condition stand in the way of living her life and decided she wanted to be a model when she was fifteen. She loves makeup, Marilyn Monroe is her beauty symbol and being in the media makes her feel especially good.
Goldstein wears Gucci’s buildable Mascara L’Obscur on the cover of Vogue magazine which was designed for an ‘authentic person who uses makeup to tell their story of freedom.’
2. Burger King
A company launched by the Brazilian fast-food chain revolves around a blind man eating a cheeseburger. The story follows a man who expresses his thoughts on menu choices in a playful way.
3. Dove
Dove has collaborated with women and non-binary people everywhere to create a # ShowUs initiative that provides a more diverse beauty image. # ShowUs is a collection of over 10,000 images offering a more inclusive vision of beauty for use by all media and advertisers.
4. Microsoft
This Super Bowl advert has introduced a new adaptive Xbox controller for disabled people. The video briefly shows a group of children and their immense love for gambling.
5. IMAN Cosmetics
This firm produces beauty products for women with coloured skin. IMAN Cosmetics launched the ‘Melanin Army’ campaign to embrace the beauty in a myriad of shades of African American, Asian, Latino, and multicultural women with skin tones.
6. River Island
This brand has launched its # ThisIsFamily campaign which celebrates the family representation diversification. River Island advocates for inclusion and embraces diversity with compassion and an open mind.
7. Aerie
This line of American Eagle lingerie has unveiled its # AerieREAL campaign to authentically represent people with disabilities. Aerie selects a group of Role Models, successful women who have overcome personal problems, to be the brand’s ambassadors and its message. The # AerieREAL family has recently been joined by wheelchair-user and Tony Award-winning actress, Ali Stroker.
8. Savage x Fenty
Rihanna’s lingerie brand Savage x Fenty has launched its #savagexthrivers campaign that tackles women who have been diagnosed with aggressive forms of bre*st cancer.
9. Billie
Billie calls herself ‘the first female razor brand to reveal hair.’ In her ads, she uses the picture of body hair to underline that removing it is a personal preference.
