Nia Sharma Faces Outrage Over Promotion of Women’s ‘Tightening’ Supplement, Fans Call It ‘A New Low’

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By promoting a health supplement intended to tighten a woman’s intimate areas, Nia Sharma has sparked controversy once more. The product was promoted by the actress in a sponsored Instagram post, which infuriated her followers. A lot of people have been disappointed, and some have even said they have unfollowed her.

Before promoting the supplement with the tagline, “Do it right, keep it tight,” Nia is seen in the advertisement fumbling with a variety of “loose” items, such as shoelaces and pants. Fans have called the post insulting and regressive, accusing it of reinforcing negative stereotypes. The actress was criticised in numerous comments for allegedly objectifying women and promoting harmful norms.

Have a look at the ad:

“This is so toxic,” one fan said, while another said, “You stooped to a new low.” Comparing the autonomy of women to that of objects? Horrible. In an attempt to have the post taken down, some people have even reported it.

Nia has let her fans down quite a few times before. She was recently embroiled in controversy after making false claims that she would be competing on Bigg Boss 18. Her supporters were disappointed even though she blamed the channel for the misunderstanding.

Questions concerning celebrity accountability and the effect of their promotions have been raised by Nia’s most recent endorsement, which has further increased the unhappiness. What do you think about the criticism that Nia’s recent endorsement received?