Have you caught up with the week’s swag sensations? Doesn’t it? We respect you and so by exposing you to this song we will ruin your peace of mind:
It’s no secret that Salman’s films, whether it’s Ek Tha Tiger or Tiger Zinda Hai, are nonsensical films mostly about its male lead’s machismo. And why only Salman Khan lacks a substantive story and credible performances in most Bollywood films. The creators of these films are well aware of this reality and that’s when annoying marketing gimmicks come up. Below are a few examples.
Spend more money than a good writer on one album.
Whether it’s Swag Se Swagat in Tiger Zinda Hai or Tamma Tamma in Badrinath Ki Dulhania, there’s going to be one song shot at a big budget. The goal is to create songs which stay in the mind of the listener.
A million teasers are released.
There was a time when we’d be having a movie trailer and maybe a few songs. Yet we are getting teasers, album ads, promos for dialogue, and a few trailers these days. The aim is to keep communicating with the viewer before they lose consciousness.
Using feminism to sell a movie.
Amitabh Bachchan unexpectedly decided to write a letter to his grand-daughters during Pink’s publication. Feminism is a significant movement but it is used only by actors and filmmakers as a tool to support their films.
Stupid issues concerning AF that take over our social media.
Will Prem Ratan Dhan Payo recall? People made dub smashes of the title song during the promotion process of the film, and posted it on their social media. It had reached a point where you could not get the song out of your mind.
Fake Relationship For Movie
If you’re hearing about a new Bollywood affair find out if the people involved are acting in an upcoming movie. Like Arjun Kapoor and Alia Bhatt for 2 States, and Arjun Kapoor and Sonakshi Sinha for Tevar, they could in all likelihood be faking it.
Travelling on a train
In a car, Deepika Padukone and Ranbir Kapoor travelled for the promotion of Tamasha. Shah Rukh Khan has done the same for Raees, which has caused much confusion. Which is the objective of that strategy? Will we be shocked to see that our wealthy actors can fly by train?
Introduce Twitter hashtags
Salman Khan’s Tubelight was Bollywood’s first-ever movie to have a Facebook emoji on it. And Khan’s fans used the emoji to promote the movie widely because, perhaps, they thought the movie had nothing else to do with it.
Whether you think that we are against the concept of film promotions, we are not. But if more thought was put into making the films than selling them to the public we would really appreciate that.
