We all know that movies receive large sponsorships from a variety of companies in order to promote their products. Product placement, also known as integrated marketing, is a new advertising phenomenon in which a corporation pays an entertainment product’s producer or creator to advertise their products or services as part of a show or film. This enables businesses to better target their audiences in order to get more effective results.
So, here are a few Bollywood films where product placement was done cleverly in between the scenes:
Domino’s Pizza- Phir Hera Pheri
We all know Paresh Rawal’s legendary comic scene in Phir Hera Pheri, where he insisted on getting a free pizza if it didn’t arrive within thirty minutes. This scene was created to promote Dominos’ smooth and quick service. In the film, Paresh Rawal is mentioned as claiming that the Pizza Boy arrives in twenty minutes.
In the film Yuvvraaj, Salman Khan’s performance was praised. You must have appreciated Subhash Ghai’s film, as well as Salman Khan’s performance. In many of the scenes, though, Anil Kapoor was seen strangely displaying his Nike socks. Nike products were advertised in this way as part of embedded marketing.
Mountain Dew- Zindagi Na Milegi Dobara
Hrithik Roshan is a Mountain Dew brand ambassador, as we all know. Hrithik Roshan was seen marketing Mountain Dew in a novel way in this Bollywood blockbuster. You may recall Hrithik’s iconic incident in which he was seen cheering with Mountain Dew bottles before flying. In one scene, he even used their popular tagline, “Darr Ke Aage Jeet Hai.”
Bournvita- Krrish and Koi… Mil Gaya
Bournvita was advertised in various parts of Koi Mil Gaya and Krrish, and even Hrithik said that after drinking Bournvita, he became powerful.
In this film, Aishwarya Rai Bachchan and Akshaye Khanna had a love moment when they were both seen drinking coke and conversing. Later, Anil Kapoor was seen remarking that if you drink Coke, you’ll be OK.
Pass Pass- Yaadein
In this film, Hrithik was seen advertising Paas Pass. In this film, there is a moment where a girl approaches Hrithik and asks for a Paas Pass.
Black Dog- Shahenshah
In this film, Amrish Puri promotes Black Dog whisky. he said,
“Jis din main koi gori titli dekh leta hoon na Mathur, mere khoon mein sakdon kaale kutte ek saath bhaunkne lagte hain. Us din main Black Dog peeta hoon.”
McDonald’s- Chak De! India
You surely recall Shah Rukh Khan’s memorable moment in Chak De! India where he took the girls to McDonald’s for a treat. He was inadvertently promoting McDonald’s burgers here.
Tide- Chup Chup Ke
The product Tide was featured prominently in many sequences in Chup Chup Ke, and sales of Tide products skyrocketed as a result of the film.
Nokia Lumia- Chennai Express
We all remember the sequence in which Shah Rukh Khan was shown explaining the phone’s capabilities, including the price, in order to emphasise how excellent the phone was. This was a component of the clever advertising, and it was done really nicely.
MakeMyTrip- Yeh Jawaani Hai Deewani
The MakeMyTrip logo was shown in one of the scenes as part of an intelligent advertising effort.
Castrol GTX- Golmaal
A automobile race was held in Golmaal, and a Castrol GTX banner was displayed.
Chevrolet and Castrol GTX- Ta Ra Rum Pum
This was a well-known film in which Saif Ali Khan portrayed a struggling fast car driver. Chevrolet and Castrol GTX were intelligently advertised in many of the scenes.
Pizza Hut- Main Hoon Na
Pizza Hut was cleverly advertised in this Main Hoon Na when Shah Rukh Khan was shown savouring a scrumptious pizza at Pizza Hut.
Royal Enfield- Zindagi Na Milegi Dobara and Bhaag Milkha Bhaag
Farhan Akhtar rode a Royal Enfield in Bhag Milkha Bhag, but in Zindagi Na Milegi Dobara he rode a Harley-Davidson. Katrina Kaif was shown riding a Royal Enfield, and product placement was done beautifully in both films.
Tata Tea- Baghban
Hema Malini was seen brewing tea in one of the sequences, which was used to market the Tata Tea product. In another image, Amitabh Bachchan was seen exiting the Ford store.
Parle-G- Aabra Ka Daabra
The movie Aabra Ka Daabra included Parle-advertising. G’s The Indian adaptation of Harry Potter nailed the advertising for Parle-G in the film.
Fanta- Always Kabhi Kabhi
Always Kabhi Kabhi was a film that advertised Fanta goods. The newcomers made every attempt to promote Fanta in their film in whatever way they could.