More than any other generation that came before them, Millennials are the centre of attention. But they are rapidly being replaced by post-millennials which are very different from previous generations. Because of how much they are linked to technology and devices they are known as Generation Z or connecters. They are the people that were born after 1996 and there are more and more of them every year. According to some predictions, this generation will make up about 1/3 of the earth’s population by the year 2020 and they will be the largest consumer group.
They are Independent.
Post-millennials tend to start making their own money even faster than their parents did. At the time of the global economic crisis, many modern children were born, so there are very few dreamers or downshifters among them — 72 per cent of teenagers want to build their own startup or company. Post-millennials also tend to turn their interests into a reliable source of income.
According to estimates, 75 per cent of young people between the ages of 18 and 24 believe life experiences of their parents are very useless. They choose their own course and do not want to learn from past generations’ mistakes. Post-millennials tend not to smash the structure but to perfect it instead. But they do have the most important things to adapt and improve new skills.
Their opinions are freer.
We also blame post-millennials for being too personal. But understanding why they are so is simple. They don’t like traditional models of behaviour because they can be counterproductive, and with individuality comes independence. The younger generation, including Kendall Jenner, prefers the normcore style and is calmer when it comes to coping with racial issues.
Post millennials are less likely to think about their gender or appearance. A recent study found that only 63 per cent of European adolescents classify themselves as heteros*xual and every fifth person said they were bis*xual. The young generation would not want to have any restrictions on their identity, in order to put it in terms. This pattern might not be as evident in some countries but you can already see it in big cities.
Gender neutrality amongst post-millennials is trendy. Sting’s daughter, for example, Eliot Sumner who is also a musician, is supportive. She doesn’t stress her femininity, she just exhibits her art, not her gender.
Generation Z had to grow up in the so-called post-9/11 environment because they’re used to chaos and change in the atmosphere. That is why the future is more optimistic about this generation. This is particularly true when it comes to expectations regarding their future. Headhunters say 77 per cent of youth know they’re going to have to fight very vigorously for their work.
Generation Z is even more aggressive against businesses and brands. Without a lot of effort young people need to get what they want quicker. Even this generation values authenticity, a rational outlook and more than anything transparency. They demand the same mindset from businesses that is why they choose advertisements with ordinary people rather than celebrities.
They want to be real, and honest.
Generation Z doesn’t like Photoshop and the glamour world. They respect the naturalness and simplism. All you have from your childhood is far more important than the beauty you copy. That being said, women with perfect faces like Irina Shayk and Angelina Jolie are stunning, of course, but they do seem to reflect past values. Plastic surgery with a finely shaped nose or plumped up lips can easily replicate this style of beauty.
Teenagers don’t attempt to make improvements or look different than they really are. Thus individuals with an odd look or an odd face are considered trendier.
Many young people posted online in plain clothes, in natural poses, in front of unattractive houses, without any makeup. Teenagers are actually tired of unnatural-stuffed worlds, so many YouTube companies are ordinary people who have become experts in those fields.
They wish to make a better place for the world.
Generation Z desires not only material things but also a better future for the world. Many youths stay occupied with voluntary work and social entrepreneurship. The whole world was recently introduced to 16-year-old Greta Thunberg who has been nominated for the Nobel Peace Prize for her contribution to the global warming movement.
At the age of 14, Adora Svitak had become a popular figure in the US. She works on the issue of early education and literacy. She also writes books and won $30,000 in sales that she used to support the schools in Vietnam.
Logan LaPlante already gave a TEDx Talk on Modern Education at age 13. Her video has been viewed more than 10 million times on YouTube!
They grew up in a world where we already had the Internet.
Generation Z was born when the Internet had already existed but without it, they could not imagine their lives. More than 40 per cent of teenagers say they are very addicted to their computers and they use their smartphones more often than they watch television.
Many people use various devices and can learn a great deal during the day. As a result, the pace of perception has increased among young people. In addition, Generation Z has become accustomed to multitasking, so they can quickly turn from one job to another and focus on things while not getting distracted.