A billionaire named Ramesh Chauhan has developed well-known brands including Gold Spot, Thumbs up, Maaza, Citra, and Limca in India and has sold packaged water for more than 60 years. He has connections with top business organisations and is involved in the promotion of Bisleri, the leading mineral water brand in the nation. He has established a solid reputation in the field. He made enormous gains when he sold his businesses to big corporations like Coca-Cola.
Everyone is familiar with the packaged mineral water brand Bisleri, which introduced the market to the possibilities of the product. Leading the Aqua Green Revolution was Bisleri International.
One of the largest firms in India is Bisleri, which attained its current position via consistent acceptance and strategic changes.
According to recent speculations, Tata Consumer Products Limited may purchase the Bisleri brand for Rs 7,000 crore. Even though the agreement with Tata Consumer Products Ltd. has not yet been formalised (TCPL). In a regulatory statement, the Tata Group company also disclosed that it is in talks with Bisleri International about growing and expanding the company’s business.
Ramesh Chauhan, the chairman of Bisleri International, said when questioned about the rumours that he had decided to sell his company to a company affiliated with the Tata Group:
“It’s not correct… We are still discussing.”
Even in a media statement, Bisleri International Spokesperson stated,
“We are currently in discussion and cannot disclose further.”
In 2020 and 2021, the company reported profits of Rs 100 crore and Rs 95 crore, respectively. According to reports, Bisleri expects to achieve a profit of Rs 220 crore for the fiscal year 2023.
Why Ramesh Chauhan Is Selling Bisleri?
As of 2022, Ramesh Chauhan, who was born in 1940, is 82 years old. As you can see, he is elderly and the business is unattended. The businessman disclosed that Jayanti Chauhan had no interest in the Bisleri enterprise. According to rumours, Bisleri’s new owner will be given control of the business after two years, during which time the current management would remain in place.
Jayanti Chauhan, The Billionaire’s Daughter
The business executive’s only kid is Jayanti Chauhan. She began working for the company when she was 24. As of 2022, Jayanti Chauhan will be 37 years old. She completed a course in product development at the Fashion Institute of Design and Merchandising in Los Angeles (FIDM). She also has ties to fashion styling and photography, which she studied at the London College of Fashion and the Istituto Marangoni in Milan.
Jayanti also holds an Arabic degree from the University of London’s School of Oriental and African Studies (SOAS). She enjoys travelling a lot and loves animals. She is the vice-chairman of the company at the moment. JRC is their common name for her.
She was crucial to the automation of the business. She also reorganised the HR, Sales, and Marketing departments to create better teams. She assumed leadership of the Mumbai office in 2011.
Additionally, she improved operations for Vedica Natural Mineral Water from the Himalayas, Fizzy Fruit Drinks, Bisleri Hand Purifier, and Bisleri Mineral Water, all of which fall under the luxury category.
Ms Chauhan offers important insights into branding and marketing and has a particular interest in digital marketing. At Bisleri, she works on communication and advertising development. She is solely responsible for Bisleri’s new brand image and expanding repertoire.
The company’s website says,
“Jayanti Chauhan provides key insights in marketing and branding along with a keen interest in Digital Marketing and is completely involved in advertising and communication development at Bisleri”
The director of the company is Ramesh Chauhan’s wife Zainab
If the agreement between Bisleri and TCPL is completed, the Tata group company will become a market leader in the quickly expanding bottled water sector. With the sale of packaged mineral water under the Himalayan brand, TCPL is already known as a player in the bottled water industry. Additionally, it can be found in the hydration market alongside Tata Copper Plus Water and Tata Gluco.
More About The Bisleri Deal
The Tata group will be the market leader in the quickly growing bottled water sector if Bisleri’s arrangement with TCPL is finalised. The packaged mineral water brand Himalayan is already in use by TCPL. As a result, it already offers mineral water and is active in the bottled water market. In the hydration department, you can also find Tata Copper Plus Water and Tata Gluco. In an interview, Ramesh said that the deal wasn’t just about making money. Finding a place that would take care of that as well as he did was more important to him. This is because he values Bisleri greatly.
Ramesh added that it was “difficult” to sell Bisleri. He is confident that the Tata Group would take even better care of it. Ramesh agrees with the ideals and integrity of the Tata company.
